Imagine walking into a 3,200,000 square foot conference center, attended by over 200,000 participants on average and bombarded by 5,000 exhibitors clamoring for your attention. Think about this from an average attendees perspective at a venue like the Las Vegas Convention Center, and it becomes easy to understand why making your booth stand out is more important than ever.
Whether it’s as big as CES or as small as a booth at the local farmer’s market, driving foot traffic to your booth is huge for your company’s ROI.
Companies are constantly running promotions and giveaways at their booths, but from an attendee’s perspective, they’ve seen it all: pens, notebooks, stickers and more. How can you really stand out from the crowd and make your exhibit more engaging? Here are 10 great giveaways and promotion tips for your pop-up event or tradeshow booth:
1. Actually bring awesome food.
Stop with the bundle packs of candy that no one likes. People love getting free food, and it can be a huge driver of foot traffic to your booth, but bringing out a glass bowl and placing tootsie rolls inside isn’t going help. It can be expensive to spend money on food, but think of each person that takes a cupcake as a potential lead. How much would you be willing to spend to get that person to listen to you? If money is an issue, hire a few high school or college students to bake chocolate chip oatmeal cookies for you. Easy and delicious!
Some great food choices: Reese’s Pieces Peanut Butter Cups, mini-cupcakes, cheese & crackers
Or if it’s hot out: Frozen virgin margaritas, lemonade, ice cream
2. Forget the booth and make people laugh or smile
At TechCrunch, a conference for technology startups & companies, the most memorable booth was not even a booth actually. AT&T, a sponsor, simply hired a bunch of magicians and circus troupe members to interact with attendees all over the venue. You could get balloon animals or be a part of a cool card trick. Overall, it was fun & it stood out.
3. If you’re going to give away T-shirts, at least make them interesting
Most brands and companies will simply put their logo on a t-shirt. It’s great that you spent all this money on those shirts, but if no one will wear them afterward to help you advertise, it’s really wasted money. Try investing a bit more time to create quality shirts with comfortable material that attendees would actually consider wearing afterward — even just to the gym.
4. What’s even better that giving out pre-made goodies is allowing your attendees to customize them on the spot.
On-the-spot silkscreen printing of T-shirts & posters are great for attendees because it makes them feel like they own a part of the process. Even if you only have 4 silkscreen prints for them to choose between, the fact that they got to choose the color or the print makes it so much more personalized for them. This simple DIY act will also tend to draw long lines & a lot of attention.
5. Makeovers or face painting
Who doesn’t like face painting. C’mon. Doesn’t matter how old you are, it still is awesome.
Face painting – Source (http://llfp.tumblr.com/)
A company based in LA called Mindshare.la throws great events centered around technology & art interactions. Our team here has been to a few, and the installations and interactions they’ve put on are nothing short of brilliant.
Whether it’s face painting or giving out cupcakes, the number one tip to keep in mind is that your attendees are normal people. They like to have fun, laugh and be surprised. Make sure your booth or event can help them do that in some shape or form.